Why? Because choosing the right target market allows you to become laser focused on addressing their particular challenges and simplifies your marketing efforts at the same time.
If you want to increase your odds of failing, try marketing your services and products to an undefined audience. Most small business owners avoid making a decision to target a specific market and try and be “all things to all people”.
To increase efficiency, eliminate wasted time and money on activities that are random and unfocused, be clear about who you work with.
Directing your marketing efforts towards a specific market increases the clarity of your message and heightens your visibility to a much broader market. Defining a target market will not limit your business.
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